The internet has become an integral part of our lives because it is interactive. That means people are senders of information, rather than simply passive receivers of ‘old’ media. Most importantly of all, we can talk to each other without gatekeepers or editors. This offers exciting possibilities for new social networks, which are enabled – but not determined – by digital technology.

In the software industry, the open source movement emphasises collective cooperation over private ownership. This radical idea may provide the biggest challenge to the dominance of Microsoft. Open source enthusiasts have found a more efficient way of working by pooling their knowledge to encourage innovation.

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